Imagine a World Filled With Marvelous & Intelligent Animals…Think Again!

On August 28, Allumination FilmWorks Debuts the U.S. DVD Release of a Series About a Rat and a Very Special Duck

THE UGLY DUCKLING AND ME: SCHOOL DAYS

Woodland Hills, CA – Everyone knows the Hans Christian Andersen story about the Ugly Duckling that changed into a swan – but most people don’t know what really happened in between! Now, they will! On August 28, 2007 (prebook July 24), Allumination FilmWorks will release THE UGLY DUCKLING AND ME: SCHOOL DAYS for only $14.98 SRP. This first volume features three animated episodes with subsequent releases later this year.

Internationally, THE UGLY DUCKLING AND ME became an instant smash, drawing comparisons to such internationally successful animated efforts as WALLACE & GROMIT, SHREK and, more recently, RATATOUILLE. Its irreverent sense of humor has endeared THE UGLY DUCKLING AND ME to millions the world over. The show earned a nomination for “Best Youth/Children’s Programme” from the Irish Film and Television Awards. It is now making its United States debut!

THE UGLY DUCKLING AND ME: SCHOOL DAYS is about a weird looking little duckling named “Ugly” who is adopted by a city rat named Ratso. Big laughs along with life’s lessons are guaranteed as Ugly struggles to find his place in the world in this animated series.

Andersen himself used to joke that “The Ugly Duckling” was his most autobiographical story, but even Andersen himself , with his whimsical sense of humor , couldn’t have foreseen just how whimsical (and wacky) THE UGLY DUCKLING would become. The show’s free-wheeling approach appeals to older children and even adults, but without sacrificing appeal for smaller children.

About Allumination FilmWorks
Launched in August 2002, Allumination FilmWorks, a wholly owned subsidiary of ContentFilm PLC, has rapidly established itself as a leading independent distributor of quality entertainment to broadcast, satellite and cable television, as well as both theatrical and home entertainment markets worldwide. Allumination provides turnkey home video distribution services to content owners in the U.S. market including sales and marketing, manufacturing, fulfillment, credit and collection. The award-winning company boasts an impressive portfolio of nearly 625 quality theatrical films in all major categories, as well as over 4,000 hours of television programming, along with documentaries and reality programming, music and sports specials, lifestyle titles, a wide array of “how-to” product and kids/family feature releases. Visit Allumination FilmWorks at www.alluminationfilmworks.com.